2011 International CES: ZAGG Introduces New invisibleSHIELD Smudge-Proof, Anti-Glare Film

January 6, 2011ZAGG

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SALT LAKE CITY–(BUSINESS WIRE)– ZAGG® Inc. (NASDAQ: ZAGG) (www.ZAGG.com), a leading producer, designer, and distributor of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD®, ZAGGskins™, ZAGGbuds™, ZAGGsparq™ and ZAGGmate™ brands, introduces the invisibleSHIELD Smudge-Proof™, a new premium version of their film in the award-winning invisibleSHIELD line.

The invisibleSHIELD Smudge-Proof incorporates ZAGG’s flagship scratch-free invisibleSHIELD film with added features that eliminate smudges, fingerprints, and glare from the device display. The original invisibleSHIELD is ZAGG’s military-grade, virtually invisible and indestructible film, available in over 5,000 designs for the most popular electronics. The invisibleSHIELD is engineered with Nano-Memory™ technology, a unique, groundbreaking property that provides self-healing and scratch resistance on a touch-screen device.

“The invisibleSHIELD Smudge-Proof has all the strength and protective properties that come from our exclusive Nano-Memory Film Technology, and now features the best anti-fingerprint and anti-glare performance in the industry,” said Derek Smith, VP of Sales and Marketing for ZAGG. “We are known as the market leader and innovator for mobile accessories, and by developing this new film, ZAGG has taken another step forward with our industry-leading invisibleSHIELD line. Our customers have come to expect the very best protection from the invisibleSHIELD and now the invisibleSHIELD Smudge-Proof gives them a new premium option.”

Today, ZAGG will debut the invisibleSHIELD Smudge-Proof at booth #15123 at 2011 International CES, where representatives and executives will be available for meetings and product demonstrations. The invisibleSHIELD Smudge-Proof will begin shipping to retail partners and online customers by March 2011.

Click here for release.

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