ZAGG HzO coming this year. Fear no Water.

In September 2009 ZAGG Inc. announced an agreement with HzO Inc. for the exclusive marketing rights to the “Golden Shellback(TM)” – now referred to as HzO – technology. The HzO technology is a unique molecular coating process that protects consumer electronics against damage caused by water and moisture exposure. This unique technology will save gadgets from fatal exposure to water and other liquids, which is the leading cause of lost function in electronics. A demonstration of the technology can be seen in a Golden Shellback YouTube video seen below:

Here is ZAGG’s promo video showing off the ability of ZAGG’s new HzO product line:

The HzO technology is anticipated for roll out to consumers in 2010, with initial pricing point estimates ranging from $39 to $69 for the water-proofing coating. HzO Inc. will pursue multiple market segments to fulfill the needs of this water repellent technology across the spectrum of other applications in addition to consumer electronics. Read the full press release.

UPDATE Aug 16, 2011:

HzO Completes $7 Million Capital Raise

SALT LAKE CITY–(BUSINESS WIRE)– ZAGG Inc. (NASDAQ: ZAGG) (www.ZAGG.com) announces the closing of a $7 million Series B Preferred Stock financing for HzO, Inc. (“HzO”), a Utah-based company with WaterBlock™ technology for consumer and industrial electronic assemblies.

“I have been a believer in HzO technology since I was first introduced to it, and I felt it could be a global success,” said Robert G. Pedersen II, CEO and President of ZAGG. “This financing advances the commercialization of the technology, which we have continued to develop since acquiring it. I believe ZAGG will benefit from this technology long into the future with its equity stake in HzO.” DuringNovember 2010, ZAGG Inc. acquired from Northwest Maritime Institute (“NMI”) a majority stake in HzO with the vision of using the HzO technology to protect mobile electronics.

HzO entered into a Series B Stock Purchase Agreement pursuant to which HzO issued shares of its newly designated Series B Preferred Stock to Harris & Harris Group, Prudence Holdings and Pike Capital Partners for cash of $2.5 million. Upon HzO achieving certain milestones, the investors will invest up to an additional $4.5 million in cash for additional shares of Series B Preferred Stock. In addition, the new investor syndicate, with an additional investment from ZAGG and three ZAGGexecutives, acquired the remaining interest in HzO still held by NMI, allowing the new HzO investors,ZAGG executives and ZAGG to own 100% of the Company. ZAGG will continue to be the largest equity owner of HzO. Read HzO Press Release here.

Update 1/19/2012:

One of the trends at CES this year was waterproofing films that look to make a splash this year in mobile consumer gadgets like phones and MP3 players.

Gigaom reports that HZO has been presented to the higher-ups at Apple and Samsung, and both are excited to use the waterproofing tech in future products.

ZAGG is an official partner in the release of HZO

Source: Gigaom

Remember, when ZAGG HzO product comes out this year take advantage of discount codes!

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